HI, I’M MORGAN OLSON

THE COACH BEHIND THE PLAN

Trainer, nutrition nerd, and a bit socially awkward. Currently living for: ice cream of all flavors, beach days, and MoMoMuscle Waffle Sundays. Yes, I realize two out of three of those are food - what can we do

Morgan holding olympic bar

FINALLY BECOMING MYSELF TOOK TIME. IT DIDN’T HAPPEN OVERNIGHT, BUT I’M SO GLAD I NEVER GAVE UP.

MY STORY

I SPENT YEARS COUNTING CALORIES AND ADDING MORE EXERCISE. THE WORK CHANGED WHEN I STARTED PAYING ATTENTION TO HOW I TRAINED: THE SETUP, THE TARGET, AND WHAT I COULD REPEAT.

Flash forward to a decade later. Coming out, accepting my own brand of masculine femininity, and discovering the science behind training female and AFAB bodies, I am finally a version of myself that I love. Turns out, she's 145lbs of muscle with a fresh fade and a reasonably healthy obsession with salads - because it feels like ME.

Wearing sunglasses in all black attire
Side view of Morgan holding dumbbells
Morgan talking to model with brick wall behind them
Morgan talking with friend at night in parking lot
Morgan preparing to do a cable front press at the gym

Who would have guessed that the nerd in me was the secret to getting ripped? Biomechanics, nutrition science and exercise efficiency.

I care about the details that make a session useful: where you place your feet, where the work lands, and how you progress it next week.

The programs give you the structure. The app adds video demos, coaching cues, and workout logging. Choose the format you will actually use, then give the plan enough repetition to learn from it.

Morgan before and after photos

I care about the details that make a session useful: where you place your feet, where the work lands, and how you progress it next week.

The programs give you the structure. The app adds video demos, coaching cues, and workout logging. Choose the format you will actually use, then give the plan enough repetition to learn from it.

 

FEEL STRONGER -

FEEL YOU

SCARED BUT ALIVE logo
Momo wearing The Fighter black T-shirt
Scared But Alive shirt tag
Unisex streetwear.
Cut for movement and repeat wear.
SHOP THE CLOTHES
1 of 6
6 questions. 60 seconds. built from 50,000+ transformations.

question 1 of 6

what is your ideal build?

Fighter
fighter v-taper + vascular arms
Legend
legend max muscle + strength
Model
model lean + defined
Surfer
surfer sculpted + athletic

question 2 of 6

how often do you train?

i do not train right now
1-2 times a week
3-4 times a week
5+ times a week

question 3 of 6

what is your biggest frustration?

i train but do not see results
i do not know what to do in the gym
my nutrition is all over the place
i cannot stay consistent

question 4 of 6

what is your age range?

teens
20s
30s
40s
50+

question 5 of 6

describe your nutrition

dialed in. i track protein + eat clean
decent but could be better
honestly...it is a mess

question 6 of 6

what would you love to achieve?

↓ pick as many as you want

visible abs / tighter midsection
stronger, fuller upper body
sculpted glutes
lose fat, keep the muscle
more energy day to day
better posture + a strong back
a plan i actually follow

reading your answers...

reading your training signal

your result

the fighter

Coach MoMo

you just told me more than most people tell a trainer in their first month — let me send you what i'd actually do with it. - MoMo

your build read + the exact program match, in your inbox in 2 minutes.