hi, i'm morgan olson

the coach behind the plan.

Trainer, nutrition nerd, and a bit socially awkward. Currently living for: ice cream of all flavors, beach days, and MoMoMuscle Waffle Sundays. Yes, I realize two out of three of those are food - what can we do

finally becoming myself took time. it didn’t happen overnight, but i’m so glad i never gave up.

[ 01 / my story ]

my story.

i spent years counting calories and adding more exercise. the work changed when i started paying attention to how i trained: the setup, the target, and what i could repeat.

Flash forward to a decade later. Coming out, accepting my own brand of masculine femininity, and discovering the science behind training female and AFAB bodies, I am finally a version of myself that I love. Turns out, she's 145lbs of muscle with a fresh fade and a reasonably healthy obsession with salads - because it feels like ME.

[ 02 / the work ]

who would have guessed that the nerd in me was the secret to getting ripped?

I care about the details that make a session useful: where you place your feet, where the work lands, and how you progress it next week.

The programs give you the structure. The app adds video demos, coaching cues, and workout logging. Choose the format you will actually use, then give the plan enough repetition to learn from it.

[ 03 / five facts ]

five facts.

*We’ll pretend it’s fun*

01A bit of a weirdo from the start. We're talking heelies, lots of reading, and a bit socially awkward

02Yes, I am probably thinking about food. I believe in enjoying life and that means taste too. I eat up The Daily Salad, MoMo[Protein] Pancakes, and ice cream...and the occasional burger...I can keep going hehe

03There is no chill when it comes to my love for boxing. I'd rather release emotion than be on the elliptical

04Effort in = effort out. I am all about routine, discipline and enjoying the little moments. Catch me on a hike, sipping a cortado or interpretative dancing to house music in my down time

05“Coach MoMo” started as my nickname in CrossFit. I was known as that for years and eventually embraced the name lol

[ 04 / what are you building? ]

what are you building?

choose your training focus.

see the three phases take the quiz instagram