about page

I’m Morgan Olson

Trainer, nutrition nerd, and a bit socially awkward. Currently living for: ice cream of all flavors, beach days, and MoMoMuscle Waffle Sundays. Yes, I realize two out of three of those are food--come for me.

Finally becoming myself took time. It didn’t happen overnight, but I’m so glad I never gave up.

At the beginning, my body had the strength of a pool noodle. I was caught in a cycle of trying to burn as many calories as possible. Vegan, paleo, calorie counting, keto--I churned through diets and spent 2-6 hours a day in the gym. Yea, A DAY. Woof.

Flash forward to a decade later. Coming out, accepting my own brand of masculine femininity, and discovering the science behind training female and AFAB bodies, I am finally a version of myself that I love. Turns out, she’s 150lbs of muscle with a fresh fade and a reasonably healthy obsession with salads--livin’ the MoMo dream, baby

Who would have guessed the nerd in me was the secret to getting ripped? Biomechanics, nutrition, and exercise efficiency.


After 11 years of learning about our complex and highly intelligent bodies, I can tell you that hormones, metabolism, gut health, and genetics all impact progress, on top of the reps and sets.

I’m here to save you from the ‘we need to burn calories and exclusively eat almonds’ rabbit-hole. That’s why I’ve spent two years perfecting my Body Type Programs. I want to rev up the confidence and transform that physique so you feel more like YOU. This is Operation V-lines, honey.


*We’ll pretend it’s fun*

Weirdo from the start. We’re talking yo-yos, lots of reading, and a bit socially awkward. It issss what it issss.

Yes, I am probably thinking about food. I eat like a regular human. Which means salads and protein waffles. And ice cream. And the occasional burger. Someone stop me.

I created Scared But Alive, a unisex luxury streetwear line. Focusing on optimizing the fit & fabrics.

There is no chill when it comes to the love for boxing. I’d rather punch sh*t than be on the elliptical.

Effort in = effort out. I am all about routine, discipline and enjoying the little moments. Catch me on a hike, sipping a cortado or dancing to house music in my down time. 

“Coach MoMo” started as my nickname in CrossFit. I was known as that for years and eventually embraced the name lol. 


With programs built for different body types,  find the one that’s best suited for your needs & goals